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MagicFormulaInvesting.com is not an investment adviser, brokerage firm, or investment company. "Magic Formula" is a term used to describe the investment strategy explained in The Little Book That Beats the Market. There is nothing "magical" about the formula, and the use of the formula does not guarantee performance or investment success. MagicFormulaInvesting.com is owned by an entity controlled in part by Joel Greenblatt.